Capitara Blog

The Importance of Budgeting and Planning: A Foundation for Business Success

Essential Metrics for Assessing Company Performance: A Quick Reference Guide

Top 7 Budgeting Mistakes Businesses Make - and How to Avoid Them

The Perfect Investor Report: Structuring Data to Build Confidence and Trust

Investor Expectations: The Metrics That Matter Most During Funding Rounds

Internal vs. External Reporting: Adapting Metrics to Different Audiences

Don’t Forget These Hidden Costs: A Guide to Comprehensive Business Budgeting

Burn Rate and Churn Rate: Key Metrics for Business Sustainability

Net Promoter Score (NPS): Understanding and Leveraging Customer Loyalty

Free-to-Paid Conversion Rate: A Guide to Understanding and Optimizing This Critical Metric

Monthly Active Users (MAU): Measuring Long-Term Engagement and Growth

Daily Active Users (DAU): A Guide for Newcomers

Understanding Average Revenue Per User (ARPU)

What is Customer Retention Rate?

What is Customer Lifetime Value (CLTV)?

What is Churn Rate?

What is Customer Acquisition Cost (CAC)?

How to Increase Your Monthly Recurring Revenue (MRR)

What is MRR?

What are SaaS Metrics? 10 Essential SaaS Metrics to Track

Budget management

Budgeting for Startups: Importance, Steps, and How Capitara Can Help